South African consumers spend approximately 5 hours online each day!
That’s almost double the amount of time they spend listening to the radio, reading the newspaper and watching T.V. combined. Influencers are the celebrities of social media and, for a generation that lives online, their opinions are especially valuable. These ventures are not only beneficial to the brand, they are also creating a brand new industry in South Africa. Influencers are now able to monetise their efforts and build a career by doing what they love.